Biddable Social, Senior Specialist
Description
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Biddable Social Senior Specialist to join us.
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
Reporting of the role
This role reports to the Senior Director, Biddable Media and Programmatic
3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand
- Will work closely with the leading publishers such as Google & Facebook
- Will be exposed to Programmatic
Measures of success –
In three months:
- Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year.
Responsibilities of the role:
- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
- Relevant experience of 3-5 years in search marketing roles
- Expertise in Google analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Understanding of Programmatic
About mPlatform
[m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.
For more information, visit https://www.groupm.com/tags/mplatform
About Thailand
In a population of 66 million people, Thailand’s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.